LYFIT uses cookies and similar technologies to support website functionality, security, analytics and advertising. Essential cookies help our website operate securely, while optional cookies support performance measurement and advertising.
The tables below explain the cookies we have identified, their purposes and typical durations.
For further information about how we handle personal information, please read our Privacy Policy.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Cloudflare Security
Protects our website from malicious traffic and verifies legitimate visitors.
Learn more| Name | Description | Duration |
|---|---|---|
| cf_clearance | Stores evidence that a visitor has passed Cloudflare security verification. | Varies according to Cloudflare security settings |
Comments
These cookies are needed for adding comments on this website.
| Name | Description | Duration |
|---|---|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
Learn more| Name | Description | Duration |
|---|---|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Statistics
Statistics cookies help us understand website visits, page activity and performance. They may use online identifiers and are optional. You can manage your preferences at any time.
Google Analytics
Google Analytics 4 helps us understand website visits, page performance and visitor interactions.
Learn more| Name | Description | Duration |
|---|---|---|
| _ga_31LW7PJDX5 | Used by Google Analytics 4 to maintain session state and measure website interactions. | 2 years (default; browser limits may apply) |
Marketing
Marketing cookies are used to follow visitors to websites. The intention is to show ads that are relevant and engaging to the individual user.
Facebook Pixel
Facebook Pixel is a web analytics service that tracks and reports website traffic.
Learn more| Name | Description | Duration |
|---|---|---|
| _fbc | Used to track the last session visit. | 12 months |
| _fbp | Used to track the user across multiple sessions. | 3 months |
| fr | Used to track the user across multiple sessions. | 3 months |
Google Ads
Google Ads helps us measure advertising performance and conversions. Advertising cookies are managed according to your consent preferences.
Learn more| Name | Description | Duration |
|---|---|---|
| _gcl_au | Helps measure advertising interactions and conversion performance. | Typically 90 days; verify against the site's cookie expiry |
| test_cookie | Used by Google's DoubleClick advertising service to check whether the visitor's browser supports cookies. | 15 minutes (typically) |
Meta Pixel
Meta Pixel helps measure website interactions and the effectiveness of Facebook and Instagram advertising.
Learn more| Name | Description | Duration |
|---|---|---|
| _fbp | Used by Meta Pixel to identify browsers and measure website interactions and Facebook and Instagram advertising performance. | 3 months (90 days) |
| fr | Used by Meta on Facebook domains for advertising delivery, measurement and personalisation. | Approximately 3 months |